logo design / brand identity / web design / ui+ux design / squarespace development

project Overview:

Home Stones creates natural crystal home decor that captures the energy of healing stones in a way that appeals to style conscious customers with a minimalistic and refined aesthetic. They came to me to create a website and brand identity that captures the beauty of the crystals and a sense of approachable and inclusive luxury.

Shades of cream with accents of soft terra cotta, mauve and olive green were chosen to capture a feeling of luxury while remaining down to earth, grounded, inviting and warm.

The organic shapes in the top menu and the logo convey a sense of welcoming and softness while maintaining a simplistic and uncluttered vibe. A simple and intuitive navigation system makes it easy for customers to learn about the brand and guides them through the selection and purchase process.

Custom coded product pages allow visual representation of the variants offered to allow customers to easily choose between the two.

Brand Adjectives: Natural / Warm / Earthy / Peaceful / Welcoming / Accessible.